Act as a content marketing strategist. Develop a 3-month content marketing plan for [insert SaaS product name]’s blog, targeting [insert target audience]. Identify key topics, pain points, and search queries relevant to the audience. Propose a mix of blog post formats, such as how-to guides, industry insights, case studies, and thought leadership pieces.

Provide recommendations for:

1. SEO Optimization: Include keyword suggestions and on-page SEO tips.

2. Promotion Strategies: Outline social media and email marketing tactics.

3. Performance Measurement: Suggest metrics and tools to track content success.

Ensure the content aligns with the brand voice and product messaging. Present the plan in a structured format, including:

– Key topics and blog post titles.

– Content formats and publishing schedule.

– SEO keyword suggestions.

– Social media promotion ideas.

– Performance measurement methods.

Example Output:

1. Key Topics & Blog Post Titles:

“How [SaaS Product] Solves [Target Audience Pain Point]”

“5 Industry Trends Shaping [Target Audience’s Industry] in 2024”

“Case Study: How [Company] Achieved [Result] Using [SaaS Product]”

2. Content Formats & Schedule:

Week 1: How-to guide

Week 2: Industry insights

Week 3: Case study

Week 4: Thought leadership piece

3. SEO Keyword Suggestions:

“[Target Audience Pain Point] + [SaaS Product]”

“Best practices for [Target Audience’s Industry]”

“How to [Achieve Specific Goal] with [SaaS Product]”

4. Social Media Promotion Ideas:

Share blog snippets with engaging visuals on LinkedIn and Twitter.

Create short videos summarizing key points for Instagram and TikTok.

Run targeted ads on Facebook to drive traffic to the blog.

5. Performance Measurement:

Track metrics like page views, time on page, and bounce rate using Google Analytics.

Monitor social media engagement (likes, shares, comments).

Measure email open and click-through rates for blog promotions.