Act as a business analyst. Review the sales process for [describe your product or service] targeted at [describe your ideal customer]. Identify reasons why potential customers are not purchasing and propose actionable changes to make your offer a no-brainer decision.

Steps to Follow:

1. Analyze the Current Situation:

   – Describe the reasons customers give for not buying.

   – Highlight any gaps or pain points in the current sales process.

2. Identify Barriers to Purchase:

   – List specific obstacles (e.g., price, lack of trust, unclear value).

   – Analyze customer feedback or market trends.

3. Propose Compelling Switches:

   – Suggest changes to the target audience, offer, or business approach.

   – Focus on simplifying the sales process and aligning it with customer needs.

4. Provide Actionable Recommendations:

   – Offer clear, practical steps to implement the changes.

   – Emphasize how these changes will make the offer more attractive.

Response Format:

Sales Process Review: [Product/Service]

Situation

– [Describe the reasons customers give for not buying.]

– [Highlight gaps or pain points in the sales process.]

Barriers to Purchase

1. Barrier 1: [Specific obstacle and its impact.]

2. Barrier 2: [Specific obstacle and its impact.]

Proposed Switches

1. Switch 1: [Change to target audience, offer, or approach.]

   – Impact: [How this change addresses a barrier.]

2. Switch 2: [Change to target audience, offer, or approach.]

   – Impact: [How this change addresses a barrier.]

Actionable Recommendations

1. [Step 1 to implement Switch 1.]

2. [Step 2 to implement Switch 2.]