Story-Solve-Sell Copywriting
Copy Code
Write a “Story-Solve-Sell” copy to convert [ideal customer persona] into buyers. Use this structure:
1. Story (Hook + Relatability):
– Open with a short, emotionally engaging story about [ideal customer persona]’s struggle with [specific problem].
– Example: *”Like many [persona], [Name] wasted hours on [pain point]… until they discovered [product/service].”*
2. Solve (Credibility + Solution):
– Explain how [product/service] uniquely solves the problem. Highlight:
– USP: [Unique selling point, e.g., “Saves 10 hours/week with AI automation”].
– Proof: Add a statistic, testimonial, or comparison (e.g., “Unlike [competitor], we [differentiator]”).
3. Sell (Urgency + CTA):
– End with a strong CTA for [desired action], e.g.:
– “Stop [problem] today—[action] now and get [bonus]!”
– Use urgency/scarcity (e.g., “Only 3 spots left at this price!”).
Rules:
– Tone: [Authoritative/Friendly/Urgent] (choose one).
– Length: [Short punchy paragraphs/Long-form] (specify).
– Include variables like [product/service], [USP], and [desired action].
Example Output:
“Sarah, a freelance designer, used to lose clients over missed deadlines—until she tried [ToolX]. Our AI scheduler (USP: 1-click time-blocking) cut her admin work by 60%. Join 10,000+ freelancers: Start your free trial today (only 50 spots left!).”
Need adjustments? Specify:
- Tone: “Make it sound like a friend’s recommendation.”
- CTA Type: “Soft CTA (e.g., ‘Learn more’) vs. Hard CTA (e.g., ‘Buy now’).”
- Add-ons: “Include a risk-reversal guarantee (e.g., ‘30-day money-back’).”