Savings-Driven Persuasion Engine
Copy Code
Write a high-converting copy using the “Solution-Savings-Social Proof” framework to persuade [ideal customer persona] to take [desired action]. Structure it as follows:
1. Problem (Hook + Pain Points)
– Start with a blunt, relatable statement about the customer’s struggle with [specific problem].
– Example: “Tired of wasting [time/money/effort] on [problem]? You’re not alone.”
2. Savings (Quantifiable Value)
– Highlight how [product/service] solves the problem and saves resources:
– Time: “Cut [task] from 5 hours to 5 minutes.”
– Money: “Save $X/year by avoiding [costly alternative].”
– Effort: “No more [painful process]—just [simple benefit].”
– Reinforce the USP: [Unique selling point, e.g., “The only tool that does X”].
3. Social Proof (Trust Boosters)
– Add 1-2 concrete examples to prove effectiveness:
– Testimonial: “‘[Product] saved me 20 hours/week!’ – [Name, Title].”
– Data: “Used by 10,000+ [professionals/teams].”
– Awards/Media: “Featured in [Forbes/TechCrunch].”
4. CTA (Urgent Action)
– End with a strong, direct CTA:
– “Stop [problem] now—[desired action] before [scarcity trigger]!”
Rules:
– Tone: [Choose: Urgent/Conversational/Authoritative].
– Length: [Specify: Short (<150 words) / Detailed (300+ words)].
– Variables to include: [product/service], [USP], [desired action].
Example Output:
“Freelancers waste 12 hours/month chasing invoices. [ProductX] automates billing (USP: PayPal/Stripe sync)—saving you $3,500/year in lost time. Join 8,500+ users like Sarah, who says: ‘I got paid faster than ever!’ Try free today—offer ends Friday.“
Customize Further:
- Add risk reversal: “Include a 100% money-back guarantee.”
- Tweak tone: “Make it sound like a case study, not a sales pitch.”
- A/B test CTAs: “Give me 3 CTA variations (fear-driven, benefit-driven, curiosity-driven).”